Top Three Free Social Media Monitoring Tools
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Social Media Monitoring is a huge industry because a need to keep a tab on online performance of your brand, your competitor, industry, etc becomes mandatory. It is not just for the PR professional or social media strategists who are running behind these tools, because of their immense utility, but the writers and even small time entrepreneurs are quickly taking to them. Each one wants to keep a tab on what is being said about them, understanding how their content is performing, etc. Social media monitoring does that and more for you.
Typically there are two types of social media monitoring tools- Paid and Free. Both give you real time mentions or feeds or conversations about your ‘keyword’ which could be a brand, your industry, your name or anything that you want to monitor. Convenience with paid tool is that they enhance your strategizing experience giving you in-depth insight about what is working for you and what is not by giving away various customizable measuring, anaylsing and engaging options. While, free social media monitoring tools simply deliver the mentions or feeds in real time and you are left to make sense of the raw data.
In paid social media monitoring solutions you get to know not just the top authors, sources and keywords, but also get to measure each filtered chunk of conversation. You can set filters for each keyword so that your time is not wasted on distinguishing between useful and unwanted feeds. These monitoring tools let you classify them and also enable collaborative working, which can prove beneficial for your business development, customer care, research and development, etc departments.
On the other hand, free social media monitoring toolsjust give you access to these online feeds and you have to take the charge of making sense of them, ultimately taking action on them.
If you want to just identify the mentions or conversations taking place about you, all you need is the free social media monitoring tools. Here are the top three such free monitoring tools that can:-
Top three free Social Media Monitoring Tool
Google Alerts: The easiest and most easily accessible tool. All you have to do is set your search parameters:- keyword, which medias you want to monitor and when do you want your results to be delivered. One mail and you have everything mention about the keyword delivered in your mail box.
Social Mention: A free replica of a paid social media monitoring tool. It gives you real time results along with details about top sources, keywords, authors, sentiments, etc. A quick overview manifests what ongoing conversations about you on the web are all about.
Addictomatic: Tells you how addicted the leading sites are about your brand! It has tiny windows showing how your brand appears when being searched on these sites. The sites covered here are:- Bing, Google, Yahoo, Twitter, Youtube, Wordpress, Friendfeed, Digg, etc.
Between these three different kind of free social media monitoring tool, you can safely monitor the basic social media presence. For a more in-depth analysis version, you have to look at paid services.
perassanna 2 months ago
thank you shivani gala, started to use addictamatic tell soon about how its working.